Business+Plan+Directions

===Objective: the goal in this project is to get you to not only think creatively, but also for you to showcase your knowledge in various computer applications by developing a business plan. Your business plan should be a realistic job that you have interest in. The beginning of each class day will be devoted to discussing each part of this plan. You will have class time to work on this and it is due __**Monday April 2nd.**__ Follow the directions below to complete this project.===

===Step 1: Use Microsoft Word to define your business. This one-page, double-spaced paper (normal spacing between paragraphs) should outline your business’ name, your product (could be a service or an actual product), and your target audience.===
 * What is the name of your business?
 * Who will you try to sell to? Teenagers? Men? Women? Elderly?
 * What will your store look like inside and out?
 * Will you locate in a big city or small town?
 * What are you going to sell? product or service
 * Will you have employees or do everything yourself?
 * Will you sell anything on the Internet with a website?
 * Will your products be high-priced to attract wealthier clients or more affordable for the middle-class?

Step 2: Use Excel to create an inventory list of your expected start-up costs. This list should detail what you will need to start your business and an approximate cost on each item or service.

 * Formulas must be used to calculate totals
 * Headings should include business name then "Start-Up Inventory"
 * Headings should be formatted for eye appeal

PowerPoints must include:

 * Your business name
 * Partners
 * Your product/service and what you plan to charge
 * Who you intend to market towards and how you will market your product/service
 * Your Excel spreadsheet showing expected startup costs
 * An argument for why someone should invest in your business
 * Slides that are brief and to the point- you will explain them further!
 * Visuals
 * An eye-appealing design

Step 4: Use Publisher to create an ad to be placed in your local newspaper promoting your business.

 * Business name
 * Your contact information (make up)
 * Where the store is located (hypothetically)
 * One piece of photo-edited visual (picture, business name, etc)
 * Something to catch a reader's eye
 * Any sales or promotions??
 * Mention that you are just opening; how are you going to entice customers to come see your business?

Step 5: Use MovieMaker to create a commercial for your business to be aired on television.

 * Length: 30 seconds
 * Audio: should not be distracting, should be appropriate for school and the business you are promoting
 * Should mention (but you are not limited to this): your business name, your product, a selling strategy (testimonial, comparison to an inferior product, celebrity, etc.), and your contact information.
 * Transitions must be used between slides (do not make them distracting)
 * Must include at least 2 slides with not only text but graphics as well
 * Cite your sources on pictures and music/audio

Step 5: Use Word or Publisher to create a letterhead to be used to write a business letter to the television station that aired your commercial thanking them for helping you to build your business.
Common form of a business letter: [] Rules for salutations of business letters: [] Salutations and closing salutations for business letters []
 * You may use a template already present on Word or Publisher (or you may create your letter head from scratch)
 * Your business letter should include the parts present in the example given above